Elite Beef
Elite Beef has traditionally been a wholesale retailer to some familiar names such as Chipotle, Whole Foods and Central Market, but when the pandemic began affecting the supply chain, the owners, Storm and Erin had friends approaching them asking if they would sell beef to them directly. After finding ways to supply their friends with halves of frozen beef, they decided to meet the demand and make their cattle available to the public with a direct-to-consumer model as they did for their friends.
With this came the need for branding and marketing. While I did not create their branding, I made videos that helped to express their brand across social media platforms. These videos included personal introductions and informative pieces, one of which showed what it’s like to bring home a beef half and fill a brand new freezer with it!
What it looks like to bring home a half of beef!
I also had the privilege of capturing their incredible beef parties with the purpose of creating a community centered around a return to better living.
Photos of Elite Beef’s Pickup Parties
